One of the World's Largest Frozen Food Home Delivery Companies Uses the Omniture Online Marketing Suite(TM) to Increase Online Conversions

Market Wire, June, 2009

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software , today announced that Schwan's Home Service, Inc ., one of the world's largest frozen food home delivery companies, is using the Omniture Online Marketing Suite (TM) to improve the performance of its home delivery Web site, http://www.schwans.com/ . Schwan's Home Service currently uses Omniture SiteCatalyst ® and Discover ® for the measurement, analysis and segmentation of customer and transactional data across its online marketing channels and has recently selected Omniture Test&Target (TM) and Omniture Recommendations (TM) for A/B testing and automated, yet highly customizable, product recommendations.

"Despite the fact that we were recently recognized as the highest-converting ecommerce site in March 2009, we know that there are still opportunities for growth," said Janel Dekker, associate ecommerce marketing manager for Schwan's Home Service. "As more of our business is increasingly conducted online, it is becoming more critical that we take advantage of the real-time customer interactions captured on our site to better inform our online marketing practices and optimize our ecommerce business. Our successful, existing relationship with Omniture was a key selling point when evaluating Test&Target and Recommendations and the fact that both products integrate with our online analytics platform, Omniture SiteCatalyst, was a clear benefit."

With Omniture Test&Target, Schwan's Home Service will be able to more quickly and easily create A/B and multivariate tests of content and creative in order to increase relevance for shoppers. The company hopes to greatly improve upon its previous forays into A/B testing, which while inherently valuable and insightful, were very manual and cumbersome. Specifically, Schwan's Home Service now gains the ability to more efficiently test content on its homepage banners, category page banners and product pages, in order to better determine what content is most compelling and relevant to its shoppers. It will also be able to test the efficiency and performance of its onsite registration and checkout flow in order to streamline the process and increase conversions. Using Omniture Recommendations, the frozen food retailer can provide automated and dynamic product recommendations based on a product's popularity, purchase history and affinity with other products. Schwan's will also leverage its SiteCatalyst analytics data to better ensure recommended products reflect key performance indicators (KPIs) and meet its merchandising goals. This will enable Schwan's to optimize conversions and average order value (AOV) by suggesting complementary cross-sell items, such as a side dish or dessert.

"Since our founding in 1952, excellent customer service has been the cornerstone of our business and remains equally important today," adds Dekker. "The Omniture Online Marketing Suite helps us maintain that level of service online, by offering our customers more engaging content, providing timely and relevant product suggestions, and a more streamlined and satisfying online shopping experience overall."

Schwan's Home Service, Inc. is a subsidiary of The Schwan Food Company, a multi-billion dollar business that manufactures and markets branded frozen food products in more than 50 countries through home-delivery, retail-grocery and food-service channels. Schwan's Home Service, Inc., offers more than 400 fine frozen products online to several million U.S. households, from pizza and appetizers to vegetables and seafood. Its site, www.schwans.com , has consistently been ranked as a top-converting Web retail site.

The Omniture Online Marketing Suite(TM) is a comprehensive portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and is built on an Open Business Analytics Platform. For more information, please visit: http://www.omniture.com/en/products/online_marketing_suite

About Omniture Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.