Celebrating Founder's Day - ShopNBC's 19th Anniversary Since Inception

Market Wire, June, 2009

ShopNBC, the premium lifestyle brand in electronic shopping, today announced Founder's Day, a four-day celebration of the shopping network's 19th anniversary since inception. To commemorate the company's legacy with its loyal customers and invite new ones into the ShopNBC community, a special sales event was created and will launch tonight at 9 pm CDT and go through Sunday, June 28. ShopNBC is available in 73 million homes on cable and satellite TV, on the Web at www.ShopNBC.com , and its programming is streamed live online at www.ShopNBC.tv

Founder's Day on ShopNBC will begin with a special kick-off event Wednesday evening, showcase an extended three-hour morning program "Sunrise Style" on Friday with host Kimberly Wells, incorporate summer fun-themed overnight programming, and close with a Sunday finale. Throughout the four-day sales event, ShopNBC hosts and special on-air guests will entertain and captivate viewers with an extensive array of premium products and celebratory savings of the shopping network's most popular brands, newest arrivals and special surprises.

"ShopNBC is thrilled to celebrate its 19th anniversary since inception with our core customers and welcome new ones into our premium lifestyle shopping community," said Kris Kulesza, ShopNBC's Chief Merchant. "Founder's Day is a wonderful opportunity to take a look back at our history while being forward looking with all the new and exciting brands we are bringing to home, fashion, jewelry, watches and beauty shoppers that will be sure to surprised and delighted."

ShopNBC Featured Products and Must-Haves for Founder's Day

Get a sneak peak into the the excitement with these hot items -- exclusives and deals not to be missed.

Pamper Your Home:

Howard Miller Limited Edition Floor Clock (Item V70249) - On-air guest Donnell Rand will demonstrate the intricate details of this limited edition grandfather clock -- available in fine Golden Oak or Cherry Bordeaux. Available exclusively on ShopNBC.

Mitsubishi 60" 1080p 120Hz DLP HDTV (Item V51549) - Special guest and consumer electronics guru Elliot Smith of Electronic Connection brings this 60" DLP Rear Projection HDTV to ShopNBC, a feast for the eyes with a vivid picture performance that outpaces today's smaller flat panels.

On the Fashionable Side:

Pamela McCoy "Monte Carlo" Lamb Leather Jacket Blazer (Item A17568) - Fashion and style designer Pamela McCoy brings to ShopNBC her divine, all-occasion jacket that features her signature tailoring, which is designed to create that elusive hourglass-shape, while extending the hips through an elongating silhouette style.

Cass Luxury Shapewear Invisibellas® Skinny Scoop Neck Tank Two-Pack (Item S50671) - Special guest Susan Ledyard will talk about Cass Luxury Shapewear's patented Invisupport technology, which not only provides ample support, but also works a miracle in shaping and slimming the body. Great as a layering piece or on its own -- a confidence booster for any woman!

Need a quick versatile dress for that day-to-night look? Check out Item A17748, aDRESSing WOMAN Solid/Printed Convertible Dress Two-Pack . Four great looks for the price of one! This two-pack includes one solid and one printed dress -- each with the ability to be worn as a strapless dress or a skirt! Perfect for traveling and going to the beach, or dress it up and wear it out!

Bejewel Yourself:

Chuck Clemency from NYC II Jewelry and Sonia Bitton from Galerie de Bijoux are just a few big names offering exclusives to ShopNBC customers. Be the envy of your friends!

Brilliante Sterling Baguette & Round Ring (Item J308969) - This stunning wide ring is an icy explosion of 110 baguette cut 1.6-2.4mm. Brilliante stones sparkling with grace and old-fashioned luxury. Total Brilliante simulated diamond weight is approximately 8.90ct. Every girl needs a little icing!

14K 20" Colors of Gold Singapore Chain Necklace (Item J314136) - A wonderful value! This eye-catching Singapore chain is the savvy solution you've been looking for! Noted for its sophisticated, feminine appearance, these eye-catching Singapore chains are available in white, yellow, rose, rich chocolate, and green gold. Also available in 18, 24, and 30 inch chains. Ideal for flaunting a favorite pendant or charm.

14K Wide Multi Color Sapphire Ring (Item J203421) - Slip on shades of sophistication. A unique design of polished 14K white and yellow gold, this ring glows with colorful sapphires, making it absolutely stunning! Total sapphire weight is approximately 1.20ct.

Always on Time:

Renato Men's Wilde-Beast Diamond Stainless Steel & Rubber Bracelet Watch (Item J177379) - "Your Time With Jim," which will premiere in its new time slot on Sunday at 7 pm CDT, features this modern classic drenched in diamonds! This raging animal from Renato is set ablaze with the fire of white diamonds spread over the bezel, case, and lugs. Available in Gold or Rose-tone. Grrr!

Philip Men's Stainless Steel Admirale Automatic Chronograph Limited Edition Bracelet Watch (Item J171905) - For that rugged fellow in your life, this rugged sport chronograph is one Goliath of a watch; a definite must-have. The 44mm stacked case design is a marvel in high-end case manufacture comprised of no less than 10 individual parts! This watch features a round stainless steal case with an exhibition back. This numbered limited edition will likely not last long!