Taking direct marketing to a new level

Rough Notes, Jun 2000 by Doucette, Nancy

Another unique capability that TDM offers, according to Goodman, is the export feature. Once people get the data they want, they can export it to the numerous database or contact manager products listed on a drop down menu (ACT?, Janna, Goldmine, Access or Microsoft Direct Mail Manager) or to ASCII for universal compatibility.

Goodman says there are a number of products on the drawing board that will be ready for launch later this year. "By late summer, we will be launching an online process to assist our customers in putting together their direct marketing projects. This will maximize their success with our products."

Goodman describes the marketplace response to ThinkDirectMarketing as "hockey stick growth. It is really exciting to see how quick the response to our product has been."

Some people might look at Keith Goodman and say he's been lucky when it comes to his business success. But there's a tongue-in-cheek saying that applies here: "The harder I work, the luckier I get."

Goodman is a national participant in "Making Direct Mail Easy," a national Road Show with the U.S. Postal Service. He is a keynote speaker on using the Internet as a direct marketing resource. He explains that the 45-stop seminar gives ThinkDirectMarketing.com a national forum on developing small business direct marketing. At a recent Road Show stop in Milwaukee, almost 400 people attended the presentation.

The ThinkDirectMail line of products is now integrated into Microsoft's Office 2000 Direct Mail Manager. But beyond that, Goodman sees TDM's relationship with Microsoft as a means to develop data faster and better and to do more things with it.

And visitors to the

ThinkDirectMarketing.com Web site will learn that ThinkDirectMail's Geographic product was selected as the Best Marketing Information Product of the Year (1999) by PC Computing magazine.

From Goodman's perspective, ThinkDirectMarketing.com is accomplishing the goals its founders (Goodman, Eaker, Fleiss and Biegel) established early on. "When we first started this company, we wanted to provide small and mid-sized businesses with Fortune 500-level marketing data at a price they could afford. Based on the response we are getting in the marketplace, we are well on our way."

For more information:

ThinkDirectMarketing.com

Sales and Marketing Longmont, CO (877) 288-DATA

E-mail:

sales@thinkdm.com

Web site:

thinkdirectmarketing.com