Creativity makes a difference

Journal for Quality and Participation, The, Jan/Feb 1999 by Jones, Dewitt

Not being afraid to make mistakes; believing there's more than one right answer; finding the right "lens" and the right "focus." These techniques help us to touch the essence of creativity and, in doing so, allow us to transform the ordinary into the extraordinary. The lessons I've learned from my photography have taught me that in reality, art and business are not so far apart.

If we let it, creativity can touch all the facets of our lives. And with that attitude of curiosity, openness, and celebration, we can truly make a difference.

Dewitt)ones is one of America's foremost photographers. His photographs appear regularly in National Geographic and two of his films have been nominated for Academy Awards. Jones is also an inspirational keynote speaker and may be contacted at DewittJ@aol. com