African-American History and Culture -- Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today and Tomorrow by Marilyn Kern-Foxworth
Black Collegian, Feb 1995 by Barnum, Natasha
Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising Yesterday, Today and Tomorrow
by Marilyn Kern-Foxworth
Greenwood Publishing Group, Inc. 88 Post Road West P.O. Box 5007 Westport, CT 06881-5007
256 pages--$18.95 (softcover)
Kern-Foxworth discusses stereotypical portrayals or African Americans in advertising, from the slave era to the present.
She analyzes characters such as Uncle Ben and Aunt Jemima and to explore the mental impact of these portrayals
Copyright Black Collegian Feb 1995
Provided by ProQuest Information and Learning Company. All rights Reserved
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