Telemarketing

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Articles in Jun 1994 issue of Telemarketing

• Automation isn't the answer: Proper automation is
  by Taton, Ed
• Focus on: Selection criteria for choosing a dedicated business-to-consumer service agency
  by Cadigan, Charlie S
• Focus on: Selection criteria for choosing a dedicated business-to-business service agency
  by Kaplan, Larry
• FTC targeting charitable solicitation fraud
  by Goldstein, Linda
• do's and don'ts of voice processing, The
  by Chapman, Ken
• predictive dialer - One piece of the integrated telemarketing solution, The
  by Owen, Jim
• Interactive voice response: The on-ramp to the information superhighway
  by Lumpkin, Kelly M
• Bringing your sales force and customers closer together
  by Knell, Philip D
• ten commandments of going out of business - Part I, The
  by Tehrani, Nadji
• How to use (and choose) the right Windows contact manager
  by O Flaherty, Tom
• How the telemarketing industry is paid
• Motivating through the best and worst of times
  by Cusimano, Robert; Davis, Dana