Focus on: How to combat toll fraud

Telemarketing, Nov 1995 by Aginsky, Alon

Manufacturers of add-on toll restrictors once thought they were in a dying business because of all those built-in features. But today, they cannot keep up with the demand.

The newer add-on toll restrictors can be easily programmed to allow or restrict not only area codes, but local exchanges as well. Most offer bypass access codes to allow certain employees to bypass the restriction. Some models incorporate a programmable time warning tone to alert employees of long-distance time used. They even contain a programmable cut-off feature that disconnects the call after a pre-determined length of time. That sure keeps employees from wasting long-distance time.

The single most important advantage to the add-on toll restrictors is their low cost. The average toll restrictor carries a retail price of only $150. That's a huge savings compared to a software update for a PABX, or scrapping a key system.

As you shop for an add-on toll restrictor, ask your telecommunications supplier about the restrictor's ability to deal with foreign exchange calling patterns. Some manufacturers have already anticipated that need and are offering foreign software for a small upcharge.

Toll fraud will never be eliminated. But the weapons for fighting the battle are getting smarter, more versatile, and less expensive. There are still some mighty sophisticated systems out there. But many times their purchase cost, installation cost, and update cost is in reality more than the cost of the toll fraud itself. That's why the newest add-on devices look so attractive. They are simply more cost-effective.

We strongly encourage you to submit any questions concerning telemarketing and business telecommunications to: Q&A, One Technology Plaza, Norwalk, CT 06854. If you would like your questions answered specifically by Mr. Aginsky, please address your envelope to his attention. We will try to print as many questions and answers as space permits.

Rick Muscoplat has been a marketing consultant for 15 years. His clients are manufacturers of telecommunications and security equipment. He has actual hands-on experience in installation and sales, as well as new product development. His consulting practice is located in St. Paul, Minnesota.