Accounting Historians Journal, The

Calculating Payback Period

Verizon is On a Roll, After Crushing AT&T in Legal Fight

Verizon's victory over AT&T in the cellphone ad war underlines an old marketing axiom that advertisers routinely forget in the heat of battle: Consumers don't care about lawsuits no matter how important they seem to clients, and fighting them only distracts management from their primary purpose, building the brand.

Volunteer Work When Unemployed: Should You Work for Free?

Laid-off executives are diving into volunteer work as a way to make new contacts, stay engaged, and eventually find paying work. But not every kind of volunteer work bestows the same benefits, and devoting too much time and energy to pro bono activities can actually hinder your search for a job that will pay the mortgage. Here’s how to guarantee a payoff from the work you do for free.