Martial arts marketing

Multinational Business Review, Spring 1994 by Cotter, Michael J, Henley, James A Jr

The specific aikido defense tactic of "immobilization" was examined in some detail. By examining this tactic, it was explained how the skilled aikidoist handles an attack using knowledge of pressure points and the force of an aggression against itself. Business parallels were described to demonstrate how Japanese firms use elements of aikido strategy to defend against marketing attacks by Western firms.

This research is in no way exhaustive in describing marketing strategies of Japanese since examination of aikido strategy explores only on dimension of the Japanese manner of thinking in business competition. Further consideration of other uniquely Japanese arts of skills may also enlighten Western business leaders in understanding the thought processes of Japanese business leaders.

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