National Brand Identity & Its Effect On Corporate Brands: The Nation Brand Effect (NBE)

Multinational Business Review, Fall 2003 by Jaworski, Stefan Paul, Fosher, Don

Studio X Branding-Temporal Brand Consulting is one of the world's top brand strategy consultancies, and the leading Asia-America firm, with offices in St. Louis (USA), Singapore, London, Beijing, Shanghai, Kuala Lampur, Bangkok, Jakarta, and Canada. Clients have included Apple Computers, Coca-Cola, Panasonic, Anheuser-Busch, John Deere, Motorola, Microsoft, Exxon/Esso, Planet Hollywood, Hewlett-Packard, Kraft, Burger King, Heineken, Carlsberg, and countries such as the U.K., Malaysia, Singapore, and Canada.

The company is a leader in brand innovation and ideation generation from brand contact point analysis to brand architecture, and brand mapping to brand management science.