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Editor's Choice: A Nashville Classic

Southern Living,  Mar 2006  by Cross, Kim

Find out why this poster shop attracts 25,000 visitors a year and a long line of art students dying to work here.

One of the best experiences in Nashville awaits in an understated Broadway shop, eclipsed by the neon and noise of the honky-tonks. A rickety old printer's shop, it doesn't look like much-at first. But step inside Hatch Show Print, and discover why Nashville wouldn't be the same without its colorful concert posters.

Old School Methods, Fresh Ideas

One of the South's oldest letterpress print shops, Hatch Show Print puts a modern twist on an ancient trade. Using movable wood type and giant presses with hand-turned cranks and handles, artists turn out concert posters sublime enough to hang above a modern mantel.

The hand-carved letters wear the smudge and smell of ink. Old presses rattle and clank in the hands of seasoned masters and eager college interns. Even the rotary phone rings with the sound of another era.

At Hatch Show Print, some things never change. And that's the allure of this icon. "It's a working museum," says printer Jim Sherraden. "It's preservation through production."

Rough Edges, Eclectic Beauty

A Hatch Show poster is easy to spot: old fonts, rough edges, and appealing aberrations. This gritty authenticity has made the shop a favorite of musicians from The King to The Boss to The Man in Black. Its biggest customers are B.B. King and Willie Nelson.

Concert posters aren't the only works of art here. Jim noticed the beauty of the discarded blotting sheets and began overlapping them to form many-layered works of art. His finished products, called monoprints, combine carnival, vaudeville, and country music icons in a calculated theme. "I do this to stretch the envelope," Jim says, "and to clean off the woodblocks."

see the Magic

Pop in the shop, and look through the posters. From this vantage point, you can peer over the counters at the artists at work.

Included among the shelves of type are wood blocks dating back to 1879 when the shop was founded. The blocks are sometimes broken, sometimes lost, and sometimes found again. There are too many to count.

"I've never counted for real," Jim says. "I kind of don't ever want to know." KIM CROSS

Hatch Show Print: 316 Broadway, Nashville, TN 37201 ; (615) 256-2805

Copyright Southern Progress Corporation Mar 2006
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