Information pollution? Labelling and format of advertorials

Newspaper Research Journal, Winter 2000 by Cameron, Glen T, Ju-Pak, Kuen-Hee

15. C.T. Salmon, L.N. Reid, James Pokrywzynski & Robert Willett, The effectiveness of advocacy advertising relative to news coverage. Communication Research, October 1985, pp. 546-567.

16. Glen T. Cameron, Does publicity outperform advertising? An experimental test of print media's labeling policy for feature advertising. Journal of Public Relations Research, No. 3, 1994, pp. 185-207.

17. Donators, op.cit.; Alyson Burner and Gary J. Nowak, Magazine advertorial advertising: Documenting its growth and identifying characteristics. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Convention, Kansas City, Missouri, 1993; Patricia A. Stout, Gary B. Wilcox and Lorrie Greer, Trends in magazine advertorial use, Journalism Quarterly, Winter,1989, pp. 960-964; Cameron and Haley, op. cit..

18. Donators, op. cit

19. Kuen-Hee Ju-Pak and Glen T. Cameron, A longitudinal Study of Characteristics and Use of Advertorials in Magazines and Newspapers. Journal of Advertising Research, in press.

20. Ann M. Major and L. Erwin Atwood, Changes in Media Credibility When a Predicted Disaster Doesn't Happen. Journalism & Mass Communication Quarterly, Winter 1997, pp. 797-813.

21. Cameron and Curtin, op. cit.

22. Hausknecht, Wilkinson and Prough, op. cit.

23. Glen T. Cameron and Patricia A. Curtin,; Cameron and Haley, op. cit. Glen T. Cameron, Kuen-Hee Ju-Pak and B. H. Kim. Advertorials in magazines; Current use and compliance with industry guidelines. Journalism and Mass Communication Quarterly, Autumn 1996, pp. 722-733; Kuen-Hee Ju-Pak, B. H. Kim and Glen T. Cameron, Trends in the Use and Abuse of Advertorials in Magazines. Mass Communication Review, in press; see also S.K. Balusabramanian, Beyond advertising and publicity,' Hybrid messages and public policy. Journal of Advertising, No. 4, 1994, pp. 29-46. Balusabramanian inexplicably chooses to rename advertorials as "masked-news, emergent hybrid messages".

24. Cameron, Does publicity outperform advertising? op.cit; Reid, Soley and Vanden Bergh, op. cit; Salmon, Reid, Pokrywczynski & Willett,op. cit.; Norbert Schwarz, Martin Kumpf and Wolf Bussmann, Resistance to Persuasion as a Consequence of Influence Attempts in Advertising and Non-Advertising Communications. Psychology 23, 2/3 1986, pp. 72-76; Dulcie Straughan, Glen L. Beske, and Xinshu Zhao, Modeling Format

and Source Effects of an Advocacy Message. Journalism & Mass Communication Quarterly, Spring 1996, pp. 135-146.

25. Alyson Burner and Glen J. Nowak, Magazine advertorial advertising: Documenting its growth and identifying characteristics. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Convention, Kansas City, Missouri, 1993.

26. Cameron, Does publicity outperform advertising? op.cit. 185-207.

27. Stout, Wilcox and Greer, op.cit.

28. Burner and Nowak,op. cit..

29. Cameron. Ju-Pak and KIm.OD. cit.

30. For the years 1986 to 1991, the Southeast Version of USA Today (weekend edition) and the New York Times (Sunday paper) were used. From 1991 to 1995, the West Coast Version of USA Today and the New York Times were used along with the Los Angeles Times. To assure that differences in regional version would not be a confounding factor over the span of the dataset, the Southeast and West Coast Versions were compared for advertorial usage in 1991. The data were virtually the same for the two versions for variables germane to the study.