Information pollution? Labelling and format of advertorials

Newspaper Research Journal, Winter 2000 by Cameron, Glen T, Ju-Pak, Kuen-Hee

31. Klaus Krippendorff, Content Analysis: An introduction to its methodology. Beverly Hills, California: Sage Publications, Inc.

32. Cameron and Curtin, op. cit

33. Cameron and Haley, op.cit.

34. Cameron, Ju-Pak and Kim. op. cit.

35. Glen T. Cameron and J.E. Haley op. cit.

36. Glen T. Cameron, Kuen-Hee Ju-Pak and B. H. Kim.op. cit, Kuen-Hee Ju-Pak and Glen Cameron, Trends in the Use and Abuse of Advertorials in Magazines. Mass Communication Review, in press.

Cameron is holder of the Maxine Wilson Gregory Chair in Journalism Research at the

University of Missouri-Columbia. His co-author is assistant professor in the department of Advertising/Public Relations at California State University, Fullerton. This research was partially funded by the James M. Cox, Jr., Institute for Newspaper Management Studies of Henry W. Grady College of journalism and Mass Communication at the University of Georgia in Athens.