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Parents Associate High Prices With Quality
ASEE Prism, Mar 2007 by Grose, Thomas
TUITION
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TUITION AND FEES at four-year public universities increased 6.3 percent in the 2006-07 academic year to an average of $5,836, according to the College Board. At four-year private schools, tuition and fees average $22,218, up 5.9 percent. The College Board says between 1993 and 2004, average tuition jumped 81 percent. According to The New York Times, many private universities have hiked tuition to stay in line with schools they consider peers. Why? Because "families associate price with quality," it reports. Simultaneously, however, those same schools are also greatly increasing the amount of student aid they offer. During that same period that tuitions skyrocketed 81 percent, the College Board found, campus-based financial aid zoomed up 135 percent. Still, those kinds of total costs could put a sheepskin out of the reach of a lot of deserving kids. -TG
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Most Popular Articles in Reference
- The importance of understanding organizational culture
- Credit card attitudes and behaviors of college students
- What factors attract foreign direct investment?
- Libraries Need Relationship Marketing - mutual interest marketing concept, ...
- How to set performance goals: employee reviews are more than annual critiques
- More »