Survey finds banks may undersell privacy
Northwestern Financial Review, Mar 15, 2002
Four out of five bankers responding to a KPMG Consulting survey said they saw customer privacy as a compliance issue rather than as a selling point. Steven M. Roberts, a principal partner at KPMG's national regulatory practice, said the survey results indicate executives may not realize the marketing value of strong privacy safeguards, but added that 43 percent of respondents said they had a chief privacy officer.
Fifty-nine percent of the 48 responding banks said they have changed the way they collect, manage and share customer data as a result of the Gramm-Leach-Bliley Act of 1999.
Copyright NFR Communications Inc Mar 15, 2002
Provided by ProQuest Information and Learning Company. All rights Reserved
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