Managing farmer and consumer expectations: A study of a North Carolina farmers market

Human Organization, Summer 2002 by Andreatta, Susan, Wickliffe, William II

Susan Andreatta is assistant professor of anthropology at the University of North Carolina, Greensboro, and William Wickliffe, II, is an agricultural extension agent in the North Carolina Cooperative Extension, Guilford County Center. This research project came together with the help of a number of key people.

We thank all the farmers and consumers of North Carolina who participated in the study. We are very appreciative of the hard work the enumerators provided in interviewing consumers: Rebecca Crawford, Joshua Poster, Angela Walker, and Ann Bruskiewitz-Coates. From everyone's collective efforts we have a better understanding of farmers markets and the role they play in a local agro-food system. We would also like to thank our anonymous reviewers for their very helpful remarks on previous drafts of this paper. Support was provided by a grant from Sustainable Agriculture Research and Education, an arm of the United States Department ofAgriculture, project # RD309-032/5493923 to Susan L. Andreatta.