Car Care Council joins AAIA

Motor,  Sep 2002  by Nash, Tom

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The Automotive Aftermarket Industry Association (ARIA) will take over the Car Care Council's role of educating consumers about the benefits of vehicle maintenance and repair. A new "Be Car Care Aware" campaign will be presented to consumers under the Car Care Council banner. The campaign will focus on three key message areas-- safety, dependability and pride of ownership.

The ARIA-CCC partnership will build on the more than 30-year heritage of the Council and its credibility among consumer media and recognition by the motoring public and the industry. In its new role as the brand and information source for the "Be Car Care Aware" industry campaign, the Car Care Council will cease as a separate entity.

Copyright Hearst Business Publishing Sep 2002
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