Business-building strategies that work anywhere

Motor,  Sep 2002  by O'Connor, Bob

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*Calling your tow vendors and advising them that you can provide their customers with priority service today.

*Likewise, calling your fleet customers and advising them of your immediate availability to provide them with priority service.

*Calling future appointments and presenting the benefits of why they should have the repair or service done today.

*Identifying those customers in your database with outstanding recommended repairs, then calling them and advising that you can provide them with priority service.

*Identifying customers whose vehicles are either overdue or soon due to have the oil changed. Let them know you can do the job now.

*Calling local collision shops and advising them that your top diagnostician and electrician are available to assist them with the mechanical/electrical portion of the repair of their customers' vehicles.

*Calling ser-Oce and repair facilities that often refer customers to you, and advising them that you have some capacity available today.

Do not procrastinate! Sit down with your staff today and discuss what type of business-building strategies you want to implement in an effort to meet your sales, profit and market share goals. Then start implementing tomorrow the ones that are right for you.

BY BOB O'CONNOR www.rioconnor.com 800-755-0988

Robert "Bob" O'Connor is President of R.L. O'Connor & Associates, Inc., a Seattle-based automotive operations and management training and consulting firm. He is best known in the U.S. and Canada for his automotive management training workshops and his continuous improvement Bottom-Line Impact Groups. Bob is an Automotive Mann gern,ent Institute (AMi) approved instructor and an AMI EXCEL 2000 "Guarantor "

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