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Smile, you're on CastrolCam!

Castrol North America and Oil Can Henry's (OCH) have developed and produced CastrolCam-a video pointof-sale device designed to increase communication with customers by educating them while they remain in their vehicles and watch the work being completed under the hood.

The CastrolCam package consists of one color monitor and camera per bay, plus a DVD player to drive a marketing presentation. The monitor is split into sections; the top half of the screen is devoted to marketing and educational messages while the bottom half provides views of technicians completing the service under the hood and in the pit.

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The marketing presentation is 14 minutes long and includes 19 segments that support the Oil Can Henry's brand, educate customers about available services such as radiator flush and air filter replacement, detail the differences between conventional and synthetic motor oil and provide helpful tips on how to conserve fuel and extend vehicle life.

John E. Shepanek, chairman and CEO of Oil Can Henry's International, said, "We have carved out a unique niche and built a strong bond of trust with our customers by allowing them to remain in their vehicles, where they can watch as technicians complete their services. CastrolCam is a natural tool for us, and is currently available at OCH centers that are part of the Castrol Select Service network." M

Automotive Industry

Smile, you're on CastrolCam!

Motor, Dec 2002 by Nash, Tom

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