PM prescription: An ounce of prevention...

Motor,  Feb 2003  by Seyfert, Karl

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For example, your shop may not have wheel alignment equipment, or the capability to mount and balance new tires. If a good customer needs new tires and an alignment, why not offer to have these items taken care of for him? A cooperative arrangement can be made between your shop and another that has the capabilities yours lacks.

On amore mundane level, the perfect way to return a vehicle to "like-- new" condition after you've completed your service work is to have it thoroughly washed, waxed and detailed. You probably don't have the time or inclination to offer these services at your shop, but there are others that would gladly do the work, and customers who would willingly pay for the service.

Preventive maintenance plays a crucial role in vehicle longevity and customer satisfaction. After a home, the largest purchase most people make is their vehicle. You can do your part to protect that investment for your customers, while strengthening their bond to your shop and adding a steady stream of income to your bottom line.

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Copyright Hearst Business Publishing Feb 2003
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