Motoring through time

Motor, Sep 2003

60 Years Ago: September 1944

"Good Will Priceless" points out that customer good will, always a necessary business asset, will become even more important in the fiercely competitive era following World War II. The article urges businesses to adopt a sound public relations program based on square dealing, courtesy and civic service. John W. Darr, Vice President and Managing Director of the Public Relations Institute of New York, sets out "10 Steps Toward Good Will." He notes that repair shops should always maintain promised delivery schedules, avoid performing repairs without customer approval and explain repair bills in detail to customers.

10 Years Ago: October 1992

To recognize "The Best of The Best" in new tools for the professional automotive technician, MOTOR Magazine publishes the 1992 Top 20 Tools Award winners. The criteria for selection are simple: The tool must be designed for use by professional automotive technicians, it must have been introduced to the market during the previous year and it must be unique enough to make the judges say, "Wow! How come no one ever thought of this before?" Eleven years later, still based on those three simple rules, the Top 20 Tools Awards competition continues to generate strong interest among tool manufacturers and readers alike.