Continental teaches drivers to arrive 'Safely There'

Motor,  Oct 2003  by Nash, Tom

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Continental Automotive Systems believes the best way to educate the motoring public about the value of electronic stability control (ESC) systems in automobiles is by demonstrating them.

Continental's Director of Public Relations, Jim Gill, said, "Many drivers don't know that these systems exist, what they can do to help avoid an accident or that they are available on vehicles now." Independent studies have proved that ESC saves lives and reduces crashes and rollovers.

To help with the public awareness program, Continental has designed and built a special mobile exhibit to educate consumers about ESC and other safety technologies, such as antilock braking systems (ABS), traction control systems (TCS) active rollover protection (ARP) and tire safety. Continental has named the exhibit "Safely There," to emphasize the most important aspect of driving: to arrive at your destination safely.

The exhibit features informational booklets and handouts, video kiosks, an interactive quiz, testimony from experts, a simulation driving experience and a 3-D Motion Theater simulator ride. It also offers information about which vehicles currently offer ESC systems as a standard or optional feature.

The Safely There exhibit is expected to draw thousands of visitors during its journey to various events and festivals around the country this year. The result, Continental believes, will be a better informed public. Gill put it this way:

"Vehicle safety should be a concern to all drivers, and at Continental, our corporate mission is to make individual mobility safer, more comfortable and fun."

Copyright Hearst Business Publishing Oct 2003
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