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Motor, Mar 2004 by Nash, Tom
Mazda Rev It Up, which bills itself as the "World's Largest Performance Driving School and National Driving Competition," has announced its schedule for 2004. This coming year, the school will feature the hot new MAZDA3 as the car to drive in its skills clinics and on the competition course.
Expected to draw a sell-out 30,000 competitors, Mazda Rev It Up 2004 will offer even more opportunities for personal instruction and for drivers to test themselves-and their friends-against the clock. But one thing will remain the same-the low $40 cost for participating and competing.
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"Mazda Rev It Up is still the best behind-the-wheel bargain in the automotive world," said Robert Davis, senior vice president of marketing and product development for Mazda North American Operations. "We are proud that we can offer refinements that will enhance the experience for our participants, while keeping the cost low and the thrillquotient high."
Winners from each of the 15 cities where the event will be held (see box above) will once again be flown to Mazda Raceway Laguna Seca for the intense Mazda Rev It Up Finals and a chance to win a MAZDA3. Participants may register online at www.mazdarevitup.com.
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