WHY THEY RACE

Motor, Mar 2005

MOTOR MAGAZINE

Technology is expensive, high technology even more so. The proof is in the price of today's high-tech auto parts. If you want to see some really expensive, limited-production parts, go to any racing garage. Auto racing as we know it and love it today could not exist without the generous support of sponsors-the companies that paint their names on the sides of racing cars. Why do they do it? To be associated with winners? To get their names in front of knowledgeable racing fans? To help underwrite the world's fastest research and development projects? Or all of the above? On the following pages, some major racing sponsors tell why they invest in these 200-mph billboards.