Tap Motorists' Emotions During National Car Care Month

Motor,  Mar 2006  

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In its research, the Car Care Council found that motorists respond to three key phrases: safety, dependability and pride of ownership. National Car Care Month (April) and Fall Car Care Month (October) were created as springboards to help shops market while educating the public about the benefits of scheduled maintenance and properly performed repairs. In other words, it's the perfect opportunity to sell the experiences of safety, dependability and pride of ownership.

Those unfamiliar with National Car Care Month can learn more by ordering a new, free DVD that illustrates a vehicle check-up event and includes other marketing resource materials.

Find out more about National Car Care Month and the new DVD at www.carcare.org, or call the Car Care Council at 240-333-1088.

Copyright Hearst Business Publishing Mar 2006
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