- Automotive supplier collaboration - Break Away from Status Quo
- China auto industry research - Inside China: The Chinese view their automotive future
- Inside India: Indians view their automotive future
- Performance in reserve: Protecting and extending automotive spare parts profitability by managing complexity
Featured White Papers
Automotive Industry
Industry: Email Alert RSS FeedVehicle Check-Up Results Show Significant Consumer Neglect
Motor, Mar 2007
Results of vehicle check-up events during Car Care Aware Fairs across the country in April and October 2006 revealed that nearly nine out of ten vehicles need service or parts, underscoring significant sales opportunities lor the automotive aftermarket, according to the Car Care Council.
An analysis of nearly a thousand inspection forms, submitted from event coordinators in 16 states, shows that 88% of vehicles checked during National Car Care Month in April and Fall Car Care Month in October needed parts replacement, service or fluids. The top problem areas were motor oil, windshield wipers, air filters, belts and hoses and lights.
"Vehicle check-up events are typically the focus of Car Care Aware Fairs sponsored by repair shops, parts stores, distributors in cooperation with local vocational schools, media, civic groups and others," said Rich White, executive director, Car Care Council. "While these events are free to consumers and serve as community-relations builders, most aftermarket businesses that participate experience an increase in sales and customers as a result."
These results reinforce the continued need for consumer education about the benefits of regular vehicle care, maintenance and repair. Visit the Car Care Council's website at www.carcare.org for more information.
Copyright Hearst Business Publishing Mar 2007
Provided by ProQuest Information and Learning Company. All rights Reserved