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To help ensure that all of its end-user customers have the same access to its parts and accessories regardless of their geographical location, RTI Technologies has launched RTI-Express, the latest addition to the RTI website, www.rtitech.com. RTI-Express lists the same popular items featured in its parts and accessories catalog, giving customers the ability to order online, at times convenient for them, and have the items shipped direcdy to their locations worldwide. RTI-Express will feature a Certified/ Pre-owned Equipment section that lists reconditioned equipment at fairmarket pricing based on equipment condition.

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Rancho has launched a complete dealer loyalty program with a comprehensive set of promotional materials designed to drive traffic and sales in retail locations. In addition, the Rancho Rewards Incentive Program provides member shops with access to unlimited and unprecedented cash-back rewards on product orders. The program includes valuable cash-back rewards for annual purchases, "Write Your Own Ticket" quarterly mail-in rebate offers and access to Rancho "Ego Gear" apparel. Dealers also can participate in the company's online store locator through the Rancho Rewards program. Membership in the program is $49.99 per business location. For more information or to enroll in the 2008 Rancho Rewards Incentive Program, call 800-314-8544. In other news, authorized Rancho performance suspension parts retailers now have access to a comprehensive Rancho Dealer Center-fully stocked with sales and marketing tools-at the enhanced website www. GoBancho.com. Visitors to the site also can view and join the Rancho Rewards Incentive Program.

Waytek has published its newest catalog, No. 220A, which introduces a number of new products, including solenoids, push button and selector switches, Hella relays, crimping tool dies and kit, switch boots and more. You can request the catalog by calling 800-328-2724, or by logging on to www.waytekwire.com. Most orders ship the same day they're placed.

The Bendix CQ line of ceramic brake pads, a competitively priced nonasbestos organic (NAO) formulation, was recently expanded by 105 new part numbers, increasing coverage to nearly 97% of vehicles on the road today that come equipped with ceramic pads as original equipment. For more information, contact your local Bendix Brakes distributor, or log on to www.bendixbrakes.com.

A new training initiative aimed at professional service technicians has been announced by Federated Auto Parts. The Federated Profit Improvement Seminar Program, developed in association with Affinia and the Essential Actions Design Group, consists of field training coupled with workbooks and an interactive CD that allows for benchmarking of statistical data and development of profit plans specific to each service provider's business. The program is currently being conducted through test groups, with an expanded roll-out planned for the very near future. For more information about the program, contact your local Federated jobber or Affinia sales representative.

Tenneco recently announced the launch of a new Spanish-language website for its Walker brand of replacement exhaust and emissions control products. The new site, located at www.espanol.walkerexhaust.com, provides the same content and user functionality as the brand's English-language website.

Four Seasons will be adding more than 600 new temperature control replacement part SKUs in 2008. The additions, for both domestic and import vehicles, include new and reman compressors, accumulators/ receiver dryers, evaporators, hose assemblies, blower motors and blower motor resistors, condenser/rad fan assemblies, fan clutches, expansion valves plus many other products.

The new micronAir cabin air filter product catalog showcases filters for more than 300 vehicle applications. For each make and model listed, customers can find the item number and filter type needed, the required number of filters and filter location, plus the approximate installation time. The catalog covers filters for most vehicles originally equipped with a cabin air filter-from model year 1990 through 2007, where applicable. New applications include Acura RDX, Audi RS4, Hyundai Entourage, Lexus RX 350, Nissan Altima and Sentra, Toyota FJ Cruiser and Volkswagen Eos. To obtain a copy of the catalog, log on to www. micronair.us or call 800-542-2804.

Automotive Industry

F.Y.I.

Motor, Jan 2008

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