Supplying SOHO with quality

Office World News, Mar 1998 by Ellis, Alicia A

Many companies are now taking the mid-market seriously in the wake of profits. They have totally separated their high-end and midmarket staffs and have dedicated space in their showroom for midmarket products.

The availability of information and resources on the mid-market has increased. Manufacturers have a variety of tools available for their dealers including advertising, pamphlets and video tapes. The National Association of Office Furniture Dealers (MIV, Inc.), The National Office Furniture Dealer Alliance and The Business and Institutional Furniture Manufacturers Association (BIFMA) are dedicated to supplying members with current information to improve and guide dealers on the opportunities available in the mid-market.

"I see very positive growth as far as mid-market opportunities for both manufacturers and dealers. The products are an exceptional value," said Williamson. "It is a very good expansion opportunity for many of the contract furniture dealers. Dealers in the high-end of the business should take a real serious look into this growing market."