expanding role of electronic storage media, The
Office World News, Nov 2002 by Lyle, Kit
Personalized shapes can be a differentiator. Popular shapes for storage media, for example, do not suggest traditional CD storage, but rather precious, important containers. Innovative round and oval shapes that push the consumer to investigate the product to determine what could be stored inside are also popular.
The trend among all products, not just storage media, is toward personalized options that help express individuality. Shapes of everything from monitors to ergonomic accessories, to surge protectors are moving away from pure functionality.
Kit Lyle is managing partner for Acclaro Growth Partners, a strategic growth advisor helping partners with organic growth, strategic alliances, joint ventures, and acquisitions. They can be reached at 21 Wirt St. SW, Suite 301, Leesburg, VA 20175; T: 703.669.1500 or via the Internet at www.acclaropartners.com. SHOPA's study of the Computer Accessories Market is available by contacting SHOPA at 800/854-7467 or visit www.shopa.org.
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