FROM THE EDITOR

Office World News, Jan/Feb 2004 by Ellis, Alicia

As we begin the New Year, it's good for dealers to take a look at their company as a whole and determine what, if anything, they should change. Examining your company's profit potential, exploring new opportunities, and probing the industry will give you a sense of where your company is headed and where your company needs improvement.

Industry analysts are optimistic about the office products industry in 2004 as many OEMs begin to see positive financial results. Acquisitions continue and competition is tough, but savvy dealers who know what to look for and how to capitalize on their strengths could see marked improvement in 2004.

For many dealers who may not have done so already, this will be the year to drive sales to the Web and offer customers a way to quickly and efficiently order supplies. New technologies and software developed over this past year will allow companies to expand their service offerings with barcoded catalogs and order tracking capabilities like never before.

For others, branching into office equipment, software and other niche markets such as office furniture, janitorial/sanitation or coffee/water services will be the key to success. Pinpointing growth opportunities and successfully putting new marketing and growth tools into place will allow dealers to expand their usefulness to their customers.

As always, however, service will be the main differentiator between competitors. With very little pricing differences, a company's efficiencies, products offered, employee training and dedication to their customers are often the deciding factor when choosing a supplier.

This is where Office World News comes into play. We don't just regurgitate industry statistics. We want you to succeed and that's why, inside each issue, you'll find industry analysis, new growth opportunities, and sales/marketing tools. You'll find profiles of successful dealerships, both large and small. You'll find the largest new product section in the industry and spotlights on niche markets you may have never thought a bout.

We believe in the dealer channel and in giving you the tools you need to succeed and thrive in this competitive marketplace. We're your OWN magazine and dedicated to serving your industry needs. I welcome your suggestions on how we can better improve our content and better serve you in the coming year. Shoot me an e-mail at editor@imagingnetwork with any comments or concerns. It is only through your cooperation that we can provide the information you need.