Marketing Seniors' Housing

Health Progress, Mar/Apr 2005 by Weiss, Rhoda

Encourage Visitors Visitors enliven any facility for seniors. Encourage visits by volunteers, family members, creators and maintainers of websites, marketers, event coordinators, and others. When my Uncle Saul was in a retirement community, I'd go to visit not only him but other residents as well.

NOTES

1. AARP, The Costs of Long-Term Care: Public Perceptions versus Reality, Washington, DC, December 2001, available at http:// research.aarp.org/health/ltc_costs.pdf.

2. Leis Peterson and Candy Brown, "A Well of Wishes," Contemporary Long Term Care, February 2002, p. 13.

Ms. Weiss is a Santa Monica, CA-based health care consultant and speaker.