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Industry: Email Alert RSS FeedSmall Batteries Tap Huge African Market
Advanced Battery Technology, Aug 2005
The Chinese-made 'Rhinoceros' battery has been released in Kenya.
Wang Tiancheng, deputy head of the state-owned company, said the market demand for batteries is enormous in Africa. The 'Rhinoceros' has a market share of 40% in Kenya alone. It is also sold in Uganda, Tanzania, Somalia, Ethiopia and other neighboring countries
The company is planning to increase five production lines in its Kenya-based factory to double its production capacity, and is preparing to open an office in Gambia to exploit the market in western African.
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While China's domestic battery market was on the verge of saturation in 1993, Africa appears to be a market with great potential, and a shortage of thermal power brings about a huge demand for batteries. Yet there are few battery plants on the continent and the majority of batteries are imported.
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