Swim biz

Swimming World and Junior Swimmer, Mar 1999

Premier Management Group, which specializes in representing world-class swimmers, announced a unique alliance with a footwear giant, Brooks Sports of Bothell, Wash., in January. PMG will have all its clients train and appear on-deck at domestic and international meets wearing Brooks. It is believed this is the first "footwear-only" sponsorship ever signed in the sport of swimming. PMG President Evan Morgenstein said: "Since all my clients have swimwear, goggle and apparel endorsements with either Speedo or TYR, and neither produces cross-training or running footwear, this was not a conflict and will certainly provide these great athletes with the best footwear in the world to train in out of water."

Tom Daley, global marketing manager for Brooks Sports, commented:

"This is a great way for Brooks to help out our Olympic hopefuls. We are proud to be providing training equipment that will help American swimmers do their best in Sydney." *