Most Recent Articles from Academy of Marketing Science Review

• Conceptualization of Market Expansion Strategies in Developing Economies 

  Vasant V. Bang is an Associate Professor of Marketing at KIIT School of Management, 6, Ideal Colony, Paud Raod, Kothrud, Pune 411038, India, tel....

  01/01/08 by V, Vasant Joshi, Sharad L · More from publication

• Valuing Customer Portfolios under Risk-Return-Aspects: A Model-based Approach and its Application in the Financial Services Industry 

  Hans Ulrich Buhl is Professor of Business Management, Information Systems and Financial Engineering, University of Augsburg, Universitaetsstrasse...

  01/01/08 by Ulrich, Hans Heinrich, Bernd · More from publication

• An Exploratory Investigation of Identity Negotiation and Tattoo Removal 

  Jeremy A. Shelton is an Assistant Professor in the Department of Psychology, Lamar University, Beaumont, TX 77710 (phone: 409-880-7839; email:...

  01/01/08 by A, Jeremy Peters, Cara · More from publication

• Scholarly Research and the Future of Body Aesthetics in the Sport Marketing Literature 

  George S. Spais is an Adjunct Assistant Professor of Marketing at University of Peloponnese, Department of Sport Management, Lysandrou 3 str. 23100...

  01/01/08 by S, George Konstantinakos, Pantelis D · More from publication

• Understanding Consumer Privacy: A Review and Future Directions 

  Clinton D. Lanier, Jr. is a Ph.D. Candidate and Amit Saini is an Assistant Professor at the University of Nebraska-Lincoln, Department of...

  01/01/08 by D, Clinton Jr Saini, Amit · More from publication

• A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business 

  Jaakko Aspara is a Professor (acting) at the Dept. of Marketing and Management, Helsinki School of Economics. P.O. Box 1210, FI-00101 Helsinki,...

  01/01/08 by Olkkonen, Rami Tikkanen, Henrikki Moisander, Johanna Parvinen, Petri · More from publication

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