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"Impact of Variety on Consumer Happiness: Marketing and the Tyranny of Freedom, The". Academy of Marketing Science Review. FindArticles.com. 30 Dec, 2009. http://findarticles.com/p/articles/mi_qa3896/is_200201/ai_n9057073/
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Articles in 2002 issue of Academy of Marketing Science Review
- Impact of Variety on Consumer Happiness: Marketing and the Tyranny of Freedom, The
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Communicating with the Agentic Woman and the Communal Man: Are Stereotypic Advertising Appeals Still Relevant?
by Hupfer, Maureen - Learning in Strategic Alliances: An Evolutionary Perspective
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