Academy of Marketing Science Review

View more issues: 2002, 2003, 2006

Articles in 2004 issue of Academy of Marketing Science Review

• A Model for Consumer Devotion: Affective Commitment with Proactive Sustaining Behaviors
  by W, Robert
• Culture's Role in Marketers' Ethical Decision Making: An Integrated Theoretical Framework
  by J, Katharina
• Exploring the Impact of Culture and Acculturation on Consumer Purchase Decisions: Toward a Microcultural Perspective
  by T, Denise
• Market-Driving Organizations: A Framework
  by A, François
• An Integrative Review of Material Possession Attachment
  by Schultz, Susan
• A Market-Based Approach to Understanding Communication and Teamworking: A Multi-Disciplinary Literature Review
  by D, Linda