On CBSSports.com: Fantasy Football – FREE to Play

BNET Business Network:
BNET |
TechRepublic |
ZDNet

Find Articles in:: all; Business; Reference; Technology; News; Sports; Health; Autos; Arts; Home & Garden

Content provided in partnership with

Advertising Industry

Industry: Email Alert RSS Feed

How Good A Shopper Am I? Conceptualizing Teenage Girls' Perceived Shopping Competence

Academy of Marketing Science Review, 2006 by Palan, Kay M

<< Page 1 Continued from page 25. Previous | Next

Discuss the kinds of things you do now that you think make you a good shopper. How far away are you from being this ideal shopper that you described before? What things do you think you need to improve on? How confident are you in the decisions you make?

How do you interact with salespeople? Do you ask questions? Do you avoid salespeople? Why/why not? How do you feel salespeople treat you? Is it any different from how they treat other shoppers?

Most Popular Articles in Business: Research and Markets : Tesco Plc - SWOT Framework Analysis; Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors; eBay made easy: ready to start an eBay business? These 5 simple steps will ...; Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...; Wal-Mart's newest distribution center opened last month near the southwest ...; More »

How do you decide what to buy? What kinds of factors influence what you buy? How much confidence do you have in the decisions you make? Are you an impulsive shopper? For example have you ever bought something on an impulse?

Copyright (c) 2006. Academy of Marketing Science. All rights reserved.
Provided by ProQuest Information and Learning Company. All rights Reserved

Find Research Guides for:

Find Featured Titles for: Business

Most Popular Articles in Business

Most Popular Publications in Business