Consumer education program launched

Optometric Management, Sep 2002

NEW PROGRAM

* Vistakon, a Division of Johnson & Johnson Vision Care, Inc., recently launched the Acuvue Eye Health Advisor (AEHA) Program as an educational platform for consumers of all ages. The AEHA Program boosts awareness of the importance of annual eye exams through literature and promotional materials and also encourages parents to bring their children in for back-to-school eye exams to ensure that they're ahead of the learning curve. "The campaign shows how Vistakon is committed to advancing the science of sight through education and innovation," says Philip R. Keefer, president, Vistakon Americas.