Nursing Group Ranks Best and Worst Media Portrayals of Nursing for 2003

Georgia Nursing, Feb-Apr 2004

Best Attempts to Remedy Negative Media Portrayals of Nursing 2003

Clairol Herbal Essences television commercial, Procter & Gamble, early 2003-As a result of strong protests from nurses, on June 9 Procter & Gamble apologized and promised to stop running a commercial that showed a carefree, underworked female nurse leave her patient unmonitored to wash her hair in his bathroom, then dance around his room, waving her hair in ecstasy.

Lion Red advertising campaign, Lion Brewery (New Zealand), February 2003-After New Zealand's largest brewer began an advertising campaign involving female "nurses" in short dresses entertaining spectators at rugby matches, Kiwi nurses mounted a campaign arguing that the advertising harmed nurses and public health, and Lion canceled the advertising within days.