No Salesman Will Call

Today, Apr 2004

Imaging Business Machines (IBML, www.ibml.com), maker of the ImageTrac Scanning Platform, has refocused its sales effort to Business Development Management. As part of this change, sales personnel will now carry the title of Business Development Managers (BDM) to support the newly created RightTrac Partner Program.

This change is part of the new direction IBML is taking to strengthen its commitment to its partners and generate growth through channel relationships. The RightTrac Partner Program provides IBML's reseller partners a turn-key package of products and services, including sales and marketing tools, training and support, and IBML's industry expertise.

The BDMs will continue to provide comprehensive and individualized support to their channel partners to create unique and successful sales opportunities within their respective vertical markets.

"We are encouraging our partners to call on the expertise and experience of our Business Development Managers early in the development stage of a business opportunity," said Marc Noviello, IBML channel development manager. "This ensures the highest level of support and success throughout the process, from developing the application requirements, to installation, implementation and production."

Copyright Association for Work Process Improvement Apr 2004
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