Internet college recruiting and marketing: Web promotion, techniques and law

Journal of College Admission, Fall 2003 by Mentz, George, Whiteside, Richard

Web Site Statistics: A system where a user can view the amount of visitors, hits and other demographic information about their Web site including keywords used and departments visited.

References

1 Michael Pastore, "Internet.com", Internet Key to Communication Among Youth, (2002) http:// cyberatlas.Internet.com/ big_picture/demographics/arttcle/ 0,,5901_961881,00.html> (1 June 2003)

2 Rachel Hartigan "Search4 CommunityColleges.com", Surfing for schools - How students can use the Web to research colleges, 2002, http:// www.search4communitycolleges. com/articles/site surfing_4_ schools, asp >(1 June 2003)

3 Auto responder Links and Information, "Homepage" 2002 http://www.autoresponder-review.com/> (1 June 2003)

4 Macromedia Co, 2003, Flash is the Web standard for vector graphics and animation. Web designers use Macromedia Flash to create beautiful, resizable, and extremely compact navigation interfaces, technical illustrations, long-form animations, and other dazzling effects for their site. Macromedia Flash files can play back with the Macromedia Shockwave Player or Java. (1 June 2003)

5 Jackie Gallogly and Lynne Rolls, "Clickz.com", Email SWOT, 10 June 2002, (1 June 2003)

6 Knowledge@Wharton (Anonymous), "Special to CNET News.com", The future of paper in the "paperless office, 23 April 2001, http:// news.com.com/2009-1017256210.html

7 Paul Bruemmer, "Search Engine Guide", Simple Steps to Search Engine Friendly Copy, 2 May 2002,

8 Dr. Mani Sivasubramanian, "SitePoint.com or E-commerce Base.com" Building a Content Rich Web site, 2002, (1 June 2003)

9 Mitchell D. Kamarck, "The Hidden Dangers in Marketing Your Web site" Detours, Misdirections and False Starts on the Information Super Highway, Periodical: E-Commerce Law Reports, June 1999, (1 June 2003)

10 44U.S.P.Q2nd (BNA) 1156, Playboy Enterprises, Inc. v. Calvin Designer Label, Label (N.D. Cal. 1997).

11 Search Engine Watch, "Homepage." (1 June 2003)

12 Danny Sullivan, Editor "Search EngineWatch.com" The Neilson Net Ratings (1 June 2003)

13 Danny Sullivan, Editor, "SearchEngineWatch.com", Jupiter MMXI European Search Engine Ratings, (1 June 2003)

14 Danny Sullivan, Editor SearchEngineWatch.com, Media MetrixRatings, (1 June 2003)

15 Sumantra Roy, "Search Engine Guide," Importance of having your own domain name , (1 June 2003)

16 Jennifer Kyrnin, Guide and Links to Understanding HTML, 2002, (1 June 2003)

17 "1st on the List Promotion Inc.", Key Terms Glossary Homepage, 2002 (1 June 2003)

18 Paul Bruemmer, "SearchEngine Guide", SEO Best Practices for Web Site Design, 20 June 2002 (1 June 2003)

19 "Looksmart Directory Listings", Looklistings Small Business (1 June 2003)

20 "Overture Search Performance Homepage", (1 June 2003)

21 Gary Tuchman, "CNN.COM", CNN Magazine's annual college rankings rankle some critics, 20 August 1999, (1 June 2003)

22 NetLogix Article Webmaster (Anonymous), "Netlogix" Web Site Marketing 101: Netlogix, 2002, (1 June 2003)

23 Jim Wilson, "Virtual Promote.com", Understanding Web Site Traffic Analysis; Hits are not Traffic, 2000, (1 June 2003)

24 "Iowa State University University Relations", Copyrights and Trademarks, 1995-2002. (1 June 2003)

25 "NATIONAL CENTER FOR EDUCATION STATISTICS (governmental brochure)" Protecting the Privacy of Student Education Records, 1997, (1 June 2003)

26 "Privacy Rights Clearinghouse", Links on Privacy Rights, 2002, (1 June 2003)

George Mentz is a full-time visiting assistant professor of legal studies at Loyola University College of Business Administration in New Orleans and is an adjunct faculty for five other colleges: Loyola (LA) CIS Programs, Lakeland (WS),DeVry (IL),Thomas Edison (NJ), and Westwood (CO). He has taught college-level computer information systems courses in the areas of e-commerce consulting and marketing and Internet technologies and is acting president of the Institute of Certified E-commerce Consultants Worldwide. He is a licensed attorney, holds a doctorate in international law and an MBA in International Business. He is a board member of the E-commerce Consulting Institute of Asia and a past board member of the World E-commerce Forum.