Student Target Marketing Strategies for Universities
Journal of College Admission, Summer 2007 by Lewison, Dale M, Hawes, Jon M
REFERENCES
Cavanagh, Sean (2002), "Colleges Increasingly Look to Attract Gay, Lesbian Applicants." Education Week, 21 (June 19), 12.
Coccari, Ronald L and Raishekhar G. Javalgi (1995), "Analysis of Students' Needs in Selecting a College or University m a Changing Environment," Journal of Marketing for Higher Education, 6 (Issue 2), 27-39.
Cochran, Thomas R, and Dennis D. Hengstler (1983), "Assessing the Image ot a University," The Journal of College Admissions, 28 (April), 29-34.
Haley, Russell I. (1968), "Benefit Segmentation: A Decision Oriented Research Tool," Journal of Marketing, 32 (July), 30-35.
More Articles of Interest
Hayes, Thomas J. (1993), "Image and the University," Journal of Marketing for Higher Education, 4 (Issue 1/2), 423-425.
Jump, Jim (2004), "A Prescription (or Reclaiming College Admission as a Profession." Journal of College Admission, 184 (Summer), 12-17.
Kitp. David L (2003), Shakespeare. Emstein, and the Bottom Line: The Marketing of Higher Education, Cambridge, MA: Harvard University Press.
Klein, Thomas ft.. Patsy F. Scott, and Joseph L. Clark (2001), "Segmenting Marketing m Urban Higher Education: Community- Versus Campus-Centered Students," Journal of Marketing for Higher Education, 11 (Issue 1), 39-61.
Kotler, Philip (1972), "A Generic Concept of Marketing," Journal of Marketing. 36 (April), 46-54.
Kotler, Philip (1982), Marketing for Nonprofit Organizations, Englewood Cliffs, N.J.: Prentice-Hall, Inc.
Kotler, Philip and Patrick E. Murphy (1981), "Strategic Planning for Higher Education," Journal of Higher Education, 52 (September-October), 470-489.
Litten, Larry H. (1980), "Marketing Higher Education," Journal of Higher Education, 51 (January-February), 40-59.
Lui, Sandra S. (1998). "Integrating Strategic Marketing on an Institutional Level." Journal of Marketing lor Higher Education, 8 (Issue 4). 17-28.
Miller, Debra A. and Patricia B. Rose (1994), "Identifying Target Audiences (or Graduate Programs Among Mid-Career Communications Professionals," Journal of Marketing for Higher Education, 5 (Issue 1), 109-125.
Miller, Patrick. Charles W. Lamb. Jr.. Ronald Hoverstad, and Edward G. Soehm (1990), "An Approach for Identifying Benefit Segments Among Prospective College Students." Journal of Marketing for Higher Education, 3 (Issue 1). 49-65.
Pappas, Richard 1. and Ricrtard M. Shaink (1994), "Strategic Marketing: The President's Perspective." Community College Journal. 64 (June-July), 29-34.
Rindfleish, Jennifer M. (2003), "Segment Profiling: Reducing Strategic Risk in Higher Education Management," Journal of Higher Education Policy and Management. 25 (November), 147-159.
Scott, S. V. (1999). "The Academic As Service Provider: Is the Customer 'Always Right'?" Journal of Higher Education Policy and Management. 21 (November), 193-202.
Selingo, Jeffrey (1999. "Texas Colleges Seek New Ways to Attract Minority Students," Chronicle of Higher Education, 46 (November 19), A35.
Sharrock, Geoff (2000), "Why Students Are Not (Just) Customers (and Other Reflections on Life After George), Journal of Higher Education Policy and Management. 22 (November), 149-164.
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