IMA introduces demand chain management

Call Center CRM Solutions, Jan 2000

IMA, a provider of e-business solutions, has announced a process for supporting the inflow of demand that has shifted from more traditional distribution channels onto the Internet. IMA's solution, Demand Chain Management (DCM), will be a suite of technology solutions to help enable businesses to create demand, manage demand and respond to demand in a more effective manner. DCM addresses how demand and delivery channels are changing as technology redefines the relationship between the supplier and the customer. IMA's Demand Chain Management product suite has been designed to allow businesses to better respond to consumers in a faster and more personalized manner. It generates demand and automatically routes the requests (e-mail, voice, fax, chat room, etc.) to the appropriate personnel, and can employ an automated yet personalized response mechanism. DCM uses an object-oriented, Javacentric component architecture for ebusiness application development. The component architecture offers n-tiered scalability and helps promote a bestof-breed solution through reusable ebusiness components, such as a rules engine, personalization, Web development and legacy integration.

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