Welcome to the start of something new

Advances in Skin & Wound Care,  Jan/Feb 2000  by Doan-Johnson, Susan

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The world did not come to an end at the stroke of midnight on January 1, 2000.

Our printer was not forced to stop the presses used to print this journal because of a shortage of electricity.

The nation's postal carriers were not kept from their appointed rounds by rain, sleet,.or even Y2K bugs.

So just as we planned, you received the debut issue of Advances in Skin & Wound Care.

An Evolution

Some might argue that this is not really a "debut."After all, the journal is in its 13th year of publication, first as Decubitus, then as Advances in Wound Care, and now as Advances in Skin & Wound Care.

But it still feels like the start of something new to us: We have a new name, a fresh look, and an expanded clinical focus. We have very deliberately taken the journal that you have come to trust for its original research and clinical reviews to the next step in its evolution.

Keeping Up with Practice

When the journal was founded in 1988, its name was Decubitus, and it clearly focused on issues surrounding the care of patients with pressure ulcers. In 1994, the name of the journal was changed to Advances in Wound Care to reflect the broader concern of managing all types of chronic wounds.

This year, we are expanding our focus yet again, and Advances in Wound Care has become Advances in Skin & Wound Care.

Why the change? Simply put, to keep pace with contemporary practice and respond to the diverse educational needs of our readers. The integration of skin and wound care is imperative in this day of alphabet-soup regulations spawned by the Balanced Budget Act of 1997. A seamless continuum of care from prevention to intervention is very reassuring to third-party payers-it shows that your institution is prepared to provide comprehensive, cost-effective care. It does not hurt your institution's bottom line, either.

More New Features

Besides the name change, the journal has evolved in other ways. I mentioned the new look of the journal earlier, and the design is the most obvious evolution. Our dynamic design duo, Creative Director Jake Smith and Art Director Bob Perry, has given us a journal that is clean and contemporary. We think that the new typeface and the professional, uncluttered look will help you save time by making it easier to find and read what you are looking for.

In addition, we have listened to your requests for more clinically focused information. Our new Clinical Management Extra section will translate research into practical advice and recommendations that can be applied in day-today practice. This new section is the perfect complement to our original research and clinical review papers, and it builds on the journal's reputation for scientific credibility, fair balance, and relevance to multidisciplinary practice.

The Clinical Management Extra section is intended to assist newer skin and wound care practitioners in gaining the knowledge, skills, and confidence needed to make informed treatment decisions. For more experienced practitioners, this section will serve as a refresher-and a great source of material for educating staff.

Tell Us What You Think

Your input is important as the journal continues to evolve. So please drop me a line to let us know how we are doing and to offer your suggestions for future issues. I can be reached at: Advances in Skin & Wound Care, 1111 Bethlehem Pike, PO Box 908, Springhouse, PA 19477-0908; E-mail: susan.doanjohnson@woundcarenet.com.

I look forward to hearing from you as we embark on a very exciting year.

Susan Doan-Johnson Is the Editorial Director of Advances in Skin & Wound Care. The author gratefully acknowledges the support of the Journal's editorial and production staff Susan Perry Weng,Associate Editor; Nancie Weikel, Copyediting Director;Trish Turkington and Peggy Williams, Copy Editors; Bob Perry, Art Director; and Joan Barkovich-Berryman, Production Manager.

Copyright Springhouse Corporation Jan/Feb 2000
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