Acxiom Announces Consumer Segmentation Solution For Marketers

Customer Inter@ction Solutions, Mar 2005

Acxiom Corporation, a provider of customer and information management solutions, has announced the introduction of an enhanced consumer segmentation solution that can allow marketers to grow their business through a better understanding of their consumers within a country - coupled with the ability to compare those consumers across countries.

The new solution, Personicx International, results from the combination of Acxiom's customer data management and the extensive data assets attained when Acxiom acquired Claritas Europe and Consodata last year.

"Traditionally, marketers rely on country-specific demographics and geo-demographic systems such as Acxiom's Personicx product," said Bruce Carroll, Acxiom's Strategic Development Leader. "These solutions are optimized to perform within a given country and as a result do not allow for effective comparison of consumers between countries. Personicx International changes that."

The new system is being made available internationally, starting with the United Kingdom, Germany, France. Spain, the U.S., Poland, the Netherlands and Portugal, underlining Acxiom's intentions following the acquisitions it has made over the last 18 months.

www.acxiom.com