SAP Announces New mySAP CRM

Customer Inter@ction Solutions,  Jun 2005  

Tags: CRM, mySAP, mySAP CRM, SAP AG

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SAP AG, a provider of collaborative business solutions, has announced the newest version of mySAP CRM, a culmination of enhancements to deliver new abilities across key business processes for the telecommunication, public sector and financial services industries, as well as key cross-industry business capabilities (e.g., service management, marketing resource management and mobile sales for handhelds).

Powered by the SAP NetWeaver platform, with embedded analytics and enhanced dashboard-like analytical applications, the new version of mySAP CRM focuses on assisting customers in enhancing user productivity by empowering users with a complete view of all relevant information from diverse enterprise systems to drive insight, decisions and cross-enterprise collaboration.

Cross-industry additions include the following: enhanced marketing capabilities; enhanced sales capabilities; and enhanced service capabilities.

Embedded analytics in mySAP CRM 2005 aim to bridge the gap between operational, collaborative and analytical processes for "role-relevant insight" (e.g., new account planning capabilities). Also, ease-of-use has been enhanced in order to boost productivity (e.g., a more intuitive user interface leveraging the enterprise portal, Web application and business intelligence capabilities of SAP NetWeaver).

Modular elements of mySAP CRM 2005 are currently being evaluated by customers. The complete and newest version will be globally available in October of 2005.

www.sap.com

Copyright Technology Marketing Corporation Jun 2005
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