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Industry: Email Alert RSS FeedEloqua To Offer Conversion Suite Winter 2006 Release
Customer Inter@ction Solutions, Mar 2006 by Schelmetic, Tracey E
Automated demand-generation software provider Eloqua Corporation recently announced the launch of Eloqua Conversion Suite Winter 2006. The latest version of the company's integrated demand-generation platform offers marketers new capabilities and feature improvements to help drive demand and cultivate the prospect information needed for closing a sale. Eloqua Conversion Suite is an on-demand solution that automates and integrates workflow across the key sales and marketing functions of e-mail, direct mail, Web site analytics, campaign analytics and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.
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Integration on Demand is a new integration engine that provides both technical and functional connections via the Web to a range of CRM applications and other thirdparty business applications. Eloqua's integration architecture minimizes marketing's reliance on IT, putting them in control of data resources and extending their visibility. According to the company, the innovation will power a number of packaged integrations to leading CRM systems that Eloqua will make available this year, an example of which is Eloqua's recent product announcements for salesforce.com's AppExchange.
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