Kintera Launches Social CRM System

Customer Inter@ction Solutions, May 2006 by Schelmetic, Tracey E

Kintera Inc. recently announced the launch of Kintera Sphere v8.0, its new social CRM system. The system enables organizations to drive all interactions based on comprehensive knowledge of constituents and provides a single, interactive system to manage relationships. Uniting constituents' online and offline experiences into one database, Kintera's social CRM system provides nonprofits and constituents with a total view of the constituent's relationship with the organization. Built on Kintera Constituent Relationship Management (CRM) and comprised of Donor Management, Member Management, Prospect Management, Participant Management and Volunteer Management solutions, the social CRM system provides nonprofits with the data needed to build relationships with donors, members, prospects, participants and volunteers. Social CRM uses meaningful communications to create a more powerful giving experience, including enhanced trust, sense of belonging, instant gratification, emotional release and sense of social impact, according to the company. Delivered via the Kintera Sphere software as a service platform, Kintera CRM is the foundation of the social CRM system and enables nonprofits to centrally record and manage the most important aspects of their relationships to provide constituents with an improved experience with their organization. Organizations can build more complete constituent profiles with extensive standard profiles, custom fields and dynamic segmentation.

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