Storytelling through design

Design Management Journal, Fall 2003 by Sametz, Roger, Maydoney, Andrew

7. Barry McWilliams, Effective Storytelling: A Manual for Beginners, at http://www.eldrbarry.net/roos/ st_defn.htm

8. Annette Simmons, The Story Factor: Inspiration, influence, and Persuasion Through the Art of Storytelling (New York: Perseus Books Group, 2001), p. 5.

9. National Electronic Library for Health, National Health Service, Specialist Library: Knowledge Management. Storytelling. At http://www.nelh. nhs.uk/knowledge_management/km2/storytelling_toolkit.asp.

10. Ibid.

11. Op. cit., p. 6

SuggestodRfiadings

Armstrong, David M. Managing by Storying Around: A New Method of Leadership. New York: Doubleday, 1992.

Clarke, Cheryl A. Storytellingfor Grantseekers: A Guide to Creative Nonprofit Fundraising. San Francisco: Jossey-Bass, 2001.

Denning, Stephen. The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations. Boston: Butterworth-Heinmemann, 2001.

Fulford, Robert. The Triumph of Narrative: Storytelling in the Age of Mass Culture. New York: Broadway Books, 2000.

Gabriel, Yiannis. Storytelling in Organizations: Facts, Fictions, and Fantasies. Oxford, England: Oxford University Press, 2000.

Gardner, Howard. Leading Minds: An Anatomy of Leadership. New York: Basic Books, 1995.

Lipman, Doug. Improving Your Storytelling: Beyond the Basics for all Who Tell Stories in Work or Play. Little Rock, Arkansas: August House Publishers, 1999.

McWilliams, Barry. Effective Storytelling: A Manual for Beginners, at http://www.eldrbarry.net/roos/st_defn.htm.>Maguire, Jack. The Power of Personal Storytelling: Spinning Tales to Connect with Others. New York: J.P. Tarcher/Putnam, 1998.

Seeger, Pete, and Paul DuBois Jacobs. Pete Seeger's Storytelling Book. New York: Harcourt, 2000.

Shepard, Aaron. Telling a Story, Stories to Tell, at http://aaronshep.com/storytelling.>Reprint #03144SAM18

Roger Sametz, Pesident and Founder, Sametz Blackstone Associates

Andrew Maydoney, Vice President, Research and Strategy, Sametz Blackstone Associates

Copyright Design Management Institute Fall 2003

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