Reality TV reaches the golf industry

Natural Golf Corp., recently announced that it will be the subject of a new reality television series on The Golf Channel. With major implications for frustrated golfers everywhere, "The Natural Golf Makeover Challenge" is scheduled to debut in prime time in late June.

In the series, golfers will have the chance to have their entire golf game "made over" by a team of experts. The experts will bring a cross-discipline approach by working on golfers' swings, mental approaches, fitness, fashion, equipment and etiquette. Each episode will include weekly challenges and contestants as the show's makeover participants work on improving their overall approach to the game. In the series finale, all of the makeover participants will compete for the chance to win prizes. There also will be opportunities for viewer involvement and participation.

"I expect that this will be a unique television event that will provide golfers of all playing abilities with the road map to having a more enjoyable golfing experience," says Andrew Wyant, president and chief executive officer, Natural Golf Corp.

The company expects to offer viewers of the show a total golf game makeover through its network of 125 golf school locations nationwide.

To apply as a contestant for "The Natural Golf Makover Challenge," visit www.thegolfchannel.com or call 888/NAT-GOLF.

Copyright United Publications, Inc. Apr 2004
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